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The Gambling Commission recently released a report stating that at least 57% of British Adults admit to recently participating in some sort of gambling which is a record high number.
ICM conducted the research over a twelve month period and concluded that over 57.3 percent of the 4,000 adults had in some way gamble in the last four weeks. This represents a 3.3% increase on the previous year and over 2.1% higher than 2009.
National Lottery Game Tickets accounted for over 47.5% making them the most popular form of gambling. In second place was National Lottery scratch cards that made up 12.7%.
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In third place were the social tickets for society causes at 9.6%. Horse-racing was fourth most popular gambling activity with 4.5% ahead of fruit or slot machines at 3.5%. Lastly bingo cards at bingo halls made up 3.1%another interesting factor was that males over the age of 45 were more involved in gambling activities.
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According to the Gambling Commission there was a noticeable increase of 12.45 in remote gambling in 2011 which is largely due to the National Lottery online option. This is an increase of 1.3% over 2009 and over 5.2% compared to 2006.
The Gambling Commission found that handheld devices or computers were the most popular method of accessing remote gambling over the year 2011 at 11%.Mobile phones made up 2.9% and interactive and digital televisions made up 1.3%.
The growth of smartphones in the mobile market has resulted in many mobile gambling apps which deliver online scratch cards to the palms of our hands. All major scratch ticket sites offer a mobile gambling app for all their scratch card games as standard issue.