Social networks are becoming essential for traditional casinos to grow in the online gambling world. More and more of our online activities are being affected by social based networks. The effect of Facebook and Twitter are resulting in the need for land and online casinos to not only create a presence on these social networks but also invest heavily in constantly updating their online social brand presence.

One of the largest online live interactive casinos in Europe, Smart Live Casino has just launched the first live roulette game for Facebook users. This new application gives the online player the ability to access the real money Smart Live Casino Platform which is featured in Sky channel 863.

This new app launch by the Smart Gaming Group is another move by a traditional casino to maximize the potential of global social networks in order to promote and market their real money casinos.

This latest app will give players the chance to play various forms of Roulette which include Social, Rapid, Auto Black Roulette and Auto Brown. There is a live chat feature that enables to interact with the dealers. The users get the chance to win virtual currency in the hourly lotto draws.

Using casino apps on social network is seen as an opportunity to increase the casino brand as well as offering the online player a more comprehensive playing experience.

The thinking behind the launch was best described by Smart Gaming chief executive Darwyn Palenzuela, “A player can have one account with five ways to bet; online, social, tablet, mobile phone and on the telephone with a play for fun or with real money through Facebook option. Our regular players also get a thrill out of chatting with live dealers as it’s all televised and in real time.”

This thinking of casino operators like Smart Gaming is the way forward for any player looking to keep up with the changing online trends. Social gaming and social gambling are getting almost impossible to tell apart. The forward thinking casinos have already started embracing these social networks through their various online affiliates. Two examples of this are the gaming powerhouses of Caesar’s Entertainment through their Slotomania brand and IGT with their DoubleDown Casino offering.

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