The company has been looking to make further acquisitions and has recently raised over $156 million for that purpose.It will pay £25.5 immediately to Ash Gaming and a further £7.5 million spread across the next 3 years.
Ash Gaming is one of the leaders in developing of betting and interactive game. It is worth noting that Playtech has made over ten new acquisitions since the start of 2011.
Playtech believes that there are many benefits to be gained from the acquisition which would include increased revenues. Ash Gaming ‘s experience and senior management team would only strengthen Playtech’s management and operational capabilities.
According to Playtech CEO,” We see this as complementing our strategic actions by ensuring class leading content alongside our leadership in technology. Together this makes a powerful combination and by owning significant games content we will maximize both revenue and earnings across the value chain. In newly regulated markets both in Europe and other territories such as Canada, Ash Gaming’s content is set to gain considerable traction.”
The CEO of Ash Gaming echoed Playtech’s thought,” The strategic rationale for Ash Gaming to combine its successful content with Playtech’s industry-leading offering was evident from the earliest of our discussions.”
He also expressed great optimism for future partnerships with Playtech,” “We are looking forward to furthering our already good relationships with existing Playtech companies and are excited by the opportunity for sharing best practice in product, technology, customer analysis and commercial areas of the business. The acquisition also provides greater opportunity for our existing management team and staff to continue to grow within a larger organisation.”
Playtech.com has always delivered one of the best online gambling platforms on the market and has succeeded bringing us scratch cards and other online casino games which are of the highest quality.