The mobile technology revolution has meant that the need for brick and mortar casinos is no longer needed if you decide to have a bet on your chosen scratchcard from wherever your nearest internet connection may be. These days that means playing Online Slots games and scratch cards games almost everywhere.
Many young people solely depend on their mobile devices to scratch and win and are demanding the latest and highest quality scratchcard apps.
In an interesting report released by design agency Foolproof it was found that almost half of online casino gamblers have decided to have more than their usual punt since they started using their mobile devices to gamble. The survey also found that over 32% of gamblers used their mobile smartphones or Tablets to have a bet while at work.
What can be more convenient and rewarding than scratching away and earning big bucks at the same time with just the touch of a button? Mobile Scratch Cards and Slot Machines are available from sites like Hopa and Karamba. The other players in the market are all racing to develop their mobile apps to fill this niche in the scratchcards and slots games market.
An interesting finding was that of among non gamblers at least 14% of people admitted that due to the buzz around mobile betting they had decided to place bets themselves.
Online scratch cards are easily able to attract nontraditional gamblers as they feel more like a social game and not a heavy gambling game. Added to this is the many light hearted scratchcard themes which really make for a pleasurable online scratchcard experience.
While the mobile gambling market will be pleased with these finding it should be noted that mobile gambling users are very particular about the quality and standards of their mobile scratch cards apps and across the board over 47% stated that they had swapped certain brands as a direct result of a poor quality mobile gambling app or service.
Most people defined poor mobile service as either being out of touch with their customer base (35%) or being unprofessional (38%).
Head of practice and insight at Foolproof, Caroline Ahmed summed it up well,”Online bookmakers have a clear opportunity to leverage mobile to increase customer betting activity and spend levels. But, we now know that customer engagement with a mobile platform is fragile. They should be mindful that they may only have one chance to get it right with mobile users, before they default to better-performing competitors.”
With top scratchcard operators constantly delivering the highest standards in mobile scratch cards gambling it seems that more and more people will join the mobile gambling community.