We have covered social casino gaming as a tool which is being utilized by land casinos to attract new online players. The idea is simple particularly as the U.S. online gambling arena is hotter than ever. Last week’s decision by New Jersey Gov. Chris Christie to essentially allow lawmakers to draft a revised bill that would allow conditional online gambling within New Jersey has set the cat among the pigeons.

It is almost a certainty that it will pass in the next few weeks and punters are speculating that in the future the bill will involve some sort of nationwide online gambling and even perhaps international punters.

With this latest development many gaming companies are looking to increase their brand in an effort to attract new online players to the real money gaming option which is starting to take shape.

American Casino & Entertainment is the latest traditional gambling company to launch a free-to-play online poker game called acePLAYpoker.com. Currently players will be able to compete legally for prizes that include show tickets and free hotel stays.

Commenting on the launch of AcePLAYpoker.com, Director of Gaming Development for American Casino and Entertainment Propertied, Alan Driscoll stated, ”With the launch of this free to play website, we can now bring the excitement of play found at our properties to anyone with Internet access, no matter their location. We are also positioning ACEP and acePLAYpoker.com for the potential approval of legalized online gaming.”

It remains to be seen how much of the real money gambling pie social casino gaming companies will succeed in attaining. One thing is certain in that the competition for the online gambler’s dollar has never been so fierce and it will certainly seperate the boys from the men when online gambling is legalized nationwide.

Source : LasVegasSun

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